[By NBC-1TV H. J Yook]In its effort to continue reaching out to its customers, GM Korea Company is updating its service centers nationwide based on Chevrolet’s new global standards for ensuring the highest level of customer value. This follows on the heels of the introduction of Chevy Care 3-5-7, the most comprehensive automotive customer care program in Korea.

GM Korea opened its first Chevrolet Aftersales (A/S) center that adopts the new global brand standards in Incheon yesterday. Located close to GM Korea’s headquarters, the Chevrolet A/S center integrates service, information technology and customer care.

The facility displays Chevrolet’s high-class brand image, and features a comfortable customer lounge with monitors that provide continual service information updates as well as a book cafe and iPad zone with Wifi service. A total of 487 Chevrolet service outlets nationwide are planned to be fully transformed by the third quarter of this year.

Earlier this year the company’s roadside assistance vehicles were replaced with Chevrolet cars to strengthen Chevy Care while improving customers’ experience when their vehicle needs service.

GM International Operations (GMIO) President Tim Lee and GM Vice President of International Operations Sales, Marketing and Aftersales Susan Docherty attended yesterday’s service facility opening.

“This is a sign of GM Korea’s devotion to running deep in Korea with Chevrolet,” said Lee. “I am very impressed by the rapid expansion of the brand since its introduction in March in one of our key markets. Upgrading our level of service will further strengthen Chevrolet’s strong position in Korea.”

“Customers are truly the key to Chevrolet’s success in Korea,” said Docherty. “The transformation of our service network and replacement of roadside assistance vehicles is aimed at getting more Korean car buyers to become familiar with Chevrolet’s value. The strength and quality of our service will speak for themselves.”

During their visit to Korea, Lee and Docherty helped present an Alpheon, the grand prize in the Chevrolet Wow Festival, to the winner. They also participated in a product design review at the GM Korea Design Center and a test drive of the Chevrolet Volt extended-range electric vehicle.