[By NBC-1TV H. J Yook]Hicel, Company specialized in printed electronics, received supports by Ministry of Knowledge Economy through MWC, which was held in Spain at the end of February, and introduced the world’s first diet supporting health care device that reduces stress.

This product is called ‘Fitcare’ and it is a band-type small device with application so it can be used on all smartphones with Android OS. The device has stress relieving function and bound-free quick and health diet effect.

The principle of the device is to analyze DNA and pulse of the user through sensor and to show optimized breathing method for each individual through LCD screen; therefore, the user will dramatically reduce stress by following this breathing instruction and will be able to have a deep-sleep if the device is used for 10 minutes before going to bed.

Also, the Fitcare is designed by algorithm; just by putting Fitcare on the pocket, it will analyze the user’s behavior pattern for the day through three-axis sensor so it analyzes the burned calories and by giving information of burned calories to the users, the users can increase their physical activities and reduce the amount of food taken.

Mr. Donald.CHIN, the Chief manager of LAB, who has been dedicated to this product for more than 2 years said, “Fitcare isn’t just a smart phone accessory. Its efficacy and effectiveness has exceeded the high-tech medical devices used in the hospitals.

Also, since the design is based on the medical clinical data and SCI-class research papers, this product is good enough to be introduced at international medical device exhibitions or medical science seminars.

We’ve focused on our research for 2 years with a belief that a real diet should reduce weights without stress and be rebound-free and with the supports from the world-class designer Denian Kim and Ministry of Knowledge Economy’s Smardi Project Team, we were able to introduce this product to the world.”

Also, the CEO Jongseon-Yun revealed their overpowering ambition by saying, “Hicel has been world’s number 1 in the display optical film processing industry for 13 years. We will be also world’s number 1 in the mobile healthcare market as well as printing device market.”