[By NBC-1TV E. H Kim]The international creative summit meeting UBERCLOUD is being repeated in 2012 as a prominent integral part of the dmexco Conference. Under the motto “The Visible Mass Of Digital Creativity” the official partner, ADC New York, is adding plenty of creative input directly to the dmexco programme.

The dmexco 2011 has firmly anchored the theme of digital creativity within the digital industry in the form of the successful pre-day event UBERCLOUD. Decision-makers from the marketing, advertising and media sectors can find out what opportunities the new dimensions of the digital creative scene will bring in day-to-day business directly at the dmexco 2012: Under the motto “The Visible Mass Of Digital Creativity”, the UBERCLOUD spirit will be completely integrated into the programme of this year's dmexco Conference. Whether in the Congress Hall, in the Debate Hall or in the individual Seminars: Numerous UBERCLOUD sessions will make the growing significance of digital creativity clearly tangible with the aid of exciting showcases and successful practical examples. The dmexco will receive prominent and creative support here from its exclusive partner, ADC New York, who is co-responsible for the active and individual design of the UBERCLOUD sessions. The BVDW as the industry partner of the dmexco -- above all the creative heads from the specialist group Agencies and the FOMA -- will be lending further support. The award ceremony and the presentation of the best entries submitted to the “Challenge 2012” Junior Prize will also take place at the dmexco.

Christian Muche, Director Business Development, Strategy & International dmexco: “The huge response to the UBERCLOUD event last year has clearly underlined the relevance of this theme and has prompted us to expand further on the topic of digital creativity within the programme of the dmexco Conference -- completely under the UBERCLOUD brand and with the active assistance of our creative partner, ADC New York, whose support is as equally important for the dmexco 2012 as that of our further national and international partners.”