[By NBC-1TV E. H Kim]official partners of the dmexco 2012 are much more than frequently quoted “partners on paper” and now both they and their expertise are being more actively integrated into the Conference programme. In addition to the many years of expertise of the industrial partners of the dmexco, the Bundesverband Digitale Wirtschaft (BVDW - German Association for the Digital Economy) and the Online-Vermarkterkreis (OVK - Circle of Online Marketers), in their usual tried and tested manner the Art Directors Club (ADC) New York, the Interactive Advertising Bureau (IAB) Europe and the Mobile Marketing Association (MMA) will be supporting the dmexco again this year as international partners. Whereas on the national front the Online Research Study Group (AGOF), the German Association of Communication Agencies (GWA) and the Organisation of Brand Advertisers (OWM) round off the ranks of the national partners.

In 2012 selected exclusive panel partnerships with some of the dmexco media partners will be making their debut: Zeit Online, Handelsblatt and ADC New York are co-responsible for the contents of the Visions of Leaders “Leaving TV behind: The future of impactful online video commercials,” the client debate “Digital Innovation as the Basis of Brand Success” and various UBERCLOUD sessions, such as “Setting New Standards” for example. Within the scope of the dmexco Partner Day 2012 the BVDW and the OVK as the industrial partners of the dmexco and thus the most important dmexco partners are organising and presenting the “Online Ad Summit 2012,” which is scheduled on September 11th, i.e. on the eve of the dmexco. Designed as a one-day conference, this official dmexco pre-event will enable ground-breaking dialogues between advertising customers, media agencies, marketing experts and technology providers regarding the future operational challenges of the online advertising industry.