[By NBC-1TV E. H Kim]Sheppard, Mullin, Richter & Hampton LLP, a top ‘pro-Korean’ law firm based in the U.S., will open a foreign legal consultant office – the first of its kind in Korea – on the 23rd floor of Center One Building in Euljiro, Seoul, on August 16. The new office, which is the firm’s 16th location, will be led by Partner Seth (Byoung Soo) Kim. Kim was previously based in Sheppard Mullin‘s New York and Los Angeles offices and chair of the firm’s Korea practice.

Founded in 1927, Sheppard Mullin now serves more than half of the Fortune 100 companies in the U.S., while having more than 570 attorneys. It also has served as legal advisor to Korean conglomerates and major financial firms, including Samsung Electronics, Hyundai Motor, Woori Bank, Shinhan Bank, Industrial Bank of Korea and Kookmin Bank over the past fifteen years, guiding them to the successful entry into the U.S. market.

The Seoul office’s main practice areas will include finance, overseas investment, M&As, fair trade, intellectual property, commercial litigation, matters involving governments, international arbitration and entertainment. The new office will mean breaking geographic barriers, and the U.S. firm plans to offer quality legal consulting services to Korean clients in real time.

Sheppard Mullin, which had its first office in LA, home to Hollywood, provided legal services for ‘Mission Impossible’ and ‘Transformers’ films – from production to distribution. Based on this extensive know-how in the entertainment industry, the law firm is expected to greatly help Korean cultural content land safely in the U.S. market.

Since January, Sheppard Mullin has stepped up the pace and its efforts paid off. It was among the first three law firms – the other two based in the UK and U.S. respectively – that received approval from the Korean Ministry of Justice to establish an office in Seoul on July 18. It also completed registration with the Korean Bar Association on July 20. The opening of the Seoul office will make it the first foreign law firm to do business in Korea. The law firm plans to increase the number of foreign legal consultants to ten at most by the end of 2012.