[By NBC-1TV H. J Yook]GM Korea Company received the highest score in the Customer Service Index (CSI) study carried out by automotive market research firm Marketing Insight.

The 2012 Vehicle Quality Study, conducted by Marketing Insight between July 2011 and June 2012, was based on responses from 96,613 car owners and potential car buyers. In an online survey of 28,994 respondents on automotive service in CSI, GM Korea finished ahead of all other Korean and imported automakers.

The Customer Service Index study examined four aspects of vehicle ownership: convenience of service application and service network approach, service center environment, service process from start to finish, and repair results. GM Korea had the highest overall score of 810.

GM Korea upgraded its 450 service points nationwide last year to suit the new brand image and values it offers its customers. The service points provide convenient and high-class service, which enabled the automaker to receive the highest scores for convenience of service application and service network approach, and service center environment.

In addition, the automaker has focused on improving service quality, establishing a one-stop system that enables customers to observe the entire service process in service centers and providing its service technicians with opportunities to learn. This is reflected in GM Korea’s top score in repair results.

It also benefited overall from its consistent effort to satisfy its customers, including introducing the industry-leading Chevy Care customer care package along with the Chevrolet brand in the Korean market last year.

“We are very pleased with the response of our customers to the innovative and industry-leading Chevy Care 3-5-7 differentiated customer care program, which we introduced last year,” said GM Korea Vice President of Vehicle Sales, Service and Marketing Ankush Arora. “GM Korea is focused on meeting the needs of our customers by offering the highest-quality products with world-class technology backed by unmatched service.”