[By NBC-1TV E. H Kim]Sutherland Global Services, one of the world's largest companies specializing in business process outsourcing (BPO Services) and optimization solutions, has been named the recipient of the 2012 Best CIO for “Leveraging IT for Business Performance” Award in the Organizational Award category. The award program, organized by CMO Asia, recognizes initiatives that leverage information and communications technologies to create value for business organizations. The winning initiative was the Sutherland Pricing Engagement Portal (PEP), a custom tech-enabled solution, partnered with a streamlined cross-function (HR, Finance, and Compliance) collaborative process, which seamlessly integrates upstream and downstream pricing procedures creating a digital value chain.

“This year‘s Best CIO award is especially meaningful for us as it is truly a ’Sutherland Win.' Transformation through technology with measurable results has always been a core tenet of the company, so this award and recognition represents what we commit to deliver to our clients daily,” said Ron Dull, Senior Vice President - Retail Practice. “Our success with PEP, in conjunction with our deep business intelligence analytics and Decision Support Reporting tools, bring our clients a comprehensive view of how to use their customer information to optimize their business decisions so they can maximize their revenue opportunities and market presence. From a Retail perspective, it is critical that we understand not only the immediate customer care challenges our clients are facing, but also how we can leverage data mining and CRM technology to keep their existing customers loyal while growing their customer base.”