[By NBC-1TV H. J Yook]As part of Songwon‘s commitment to provide customers with excellent service across the globe, the company launched on October 1, 2012, its completely new and significantly extended website – www.songwon.com.

Customers will now benefit from easy access to comprehensive product data which is presented in a format that is user-friendly and can be easily understood. The new website is a result of the company’s decision to develop a consolidated market approach for all Songwon International Group entities in all regions. To make this happen, Songwon has embarked on a journey to capture the fundamentals of the company and develop the brand essence as the basis for all corporate communications. To be ‘Salient in Additives’ is the promise made to customers, such that Songwon can become the supplier of choice for polymer additives through continued commitment to providing better quality, better service and better value. The company is firmly focused on delivering growth by anticipating the needs and desires of its customers and by aspiring to lead in developing additives technology.

The establishment of Songwon Industrial Group and the new company structure are the first elements of the consolidated market approach and a clear commitment to create an infrastructure that enables the company to achieve excellence in customer service across the globe. Songwon has implemented a supply chain model designed to meet regional requirements and deliver local customer service through strategic regional distribution with technical support in downstream markets.