[By NBC-1TV H. J Yook]In November 2012, a large number of prominent figures in the world music industry will visit Seoul. They include Bruno Crolot, Director of Music Markets at Midem, Malcolm Haynes of the Glastonbury Festival, and James Minor, General Manager of SXSW, to name a few.

These music industry leaders will participate in MU:CON SEOUL 2012, the first global music conference and showcase sponsored by the Korean government, and share information on trends of the world music market at a conference to be held under the theme of ‘How Asian Music Makes a Breakthrough to the World.’ The conference will also provide a chance of building networks among participants.

At the MU:CON conference, which consists of 17 sessions (a keynote speech, 2 special lectures, 7 trend sessions and 7 academy sessions), a total of more than 20 leaders in the world music industry will present lectures. Among them, Bruno Crolot, Director of Music Markets at Midem, will deliver a lecture on the topic of ‘Music Business Basics,’ and Malcolm Haynes and James Minor will deliver a lecture on the topic of ‘Strategy and Knowhow to Join a Mega Festival.’