[By NBC-1TV H. J Yook]GuestLogix Inc. (TSX: GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced the successful deployment of its end-to-end onboard retail technology platform with TUI Airlines Belgium NV, trading as Jetairfly. The deployment is in support of travel retail leader and GuestLogix partner, Inflight Service Europe AB (IFS). This marks the first new fleet-wide customer deployment that leverages GuestLogix' September 4th acquisition of Initium Onboard.

“Inflight Service Europe AB is an extremely important partner to GuestLogix, and we are thrilled for the success of this new deployment,” said GuestLogix Europe SVP and General Manager, Richard Cushing. “GuestLogix, including our new team from Initium Onboard, and IFS, have strong strategies in place for further expansion within Europe. Together we are bringing a brand new level of onboard retail technology and service excellence to the region.”

Jetairfly will use GuestLogix‘ handheld POS devices to transact payments for duty-free items as well as food and beverages onboard their aircraft. GuestLogix currently serves seven of IFS’ customer airlines, flying 250-600 flights per day in total.

“The Initium (GuestLogix) team has once again provided a smooth and seamless integration of their onboard retail solution to one of our customers,” said Johan Monten, Chief Information Officer, Inflight Service Europe AB. “Our relationship with Jetairfly represents a significant milestone as we have now extended our customer-base outside the Nordics. Moving forward, the degree to which GuestLogix will help us serve our growing client base is very exciting.”

“At GuestLogix, we are building a new level of onboard retail technology innovation throughout the passenger travel industry,” said Clare Elford, Vice President Client Services, GuestLogix Europe. “As we continue to broaden the services we provide to our customer-base, our focus remains acute on the relationships we have built with other leaders within the industry such as Inflight Services Europe.”