[By NBC-1TV H. J Yook]Openet, a global leader of real-time transaction management software and services, today announced its selection by a tier one European mobile operator to enable its Dynamic Services initiative. Adopted by operators worldwide, Dynamic Services describes a new approach in presenting and charging for mobile services.

By supplementing a base service plan with value added services chosen by the subscriber, operators implementing a Dynamic Services strategy have seen increased ARPU, profit margin growth and improved customer satisfaction.

“Offering expanded services with innovative pricing is emerging as an important operator strategy on both the retail and the wholesale side,” said Openet CEO Niall Norton. “In this environment, vendors that specialize only in areas such as Diameter management or Policy management are increasingly marginalized. Dynamic Services requires it all -- customer and third party engagement, integrated policy and charging, and an optimized infrastructure.”

Key to a Dynamic Services strategy is enabling third party engagement with the Policy and Charging Control infrastructure. Openet's Interaction Gateway delivers this engagement to subscribers, who can view and purchase services, and to content providers, with controlled access to Policy and Charging functions.

Network operators are rapidly evolving how services are delivered and paid for. Offering a full product ecosystem for enabling Dynamic Services highlights why more operators choose Openet to enable market agility and to successfully deliver complex services at the lowest possible total cost of ownership.