[By NBC-1TV H. J Yook]The Alpari World Match Racing Tour (AWMRT) has today unveiled a partnership with leading Swedish clothing brand Pelle P as part of its continued drive to introduce more commercial partners to the world's leading professional match racing series.

The deal was announced at the headquarters of Pelle P in Sweden close to Gothenburg. The 4 year partnership will see Pelle P supply AWMRT with a range of technical and casual gear, with plans to develop an official line of AWMRT merchandise. Pelle P will be seen at the opening stage of the forthcoming AWMRT season in Langernagen, Germany, commencing 15th May.

Cecilia Petterson, CEO at Pelle P said: “We are honoured to have been chosen as the official clothing partner to The Alpari World Match Racing Tour. This relationship will enable us to build our brand in key markets and further enhance our reputation for quality and design. We're excited about the direction in which the AWMRT are heading and look forward to working with the Tour and the events over the next few years”

AWMRT Executive Director James Pleasance added, “As a premier international sailing series, we are continually looking to collaborate with innovative, forward thinking brands that share our vision and Pelle P is a perfect partner for the Tour. We look forward to working with the entire team at Pelle P to create initiatives to successfully integrate their brand into the Tour and add value to our fans and stakeholders.”