LG ANNOUNCES FOUR OPTIMUS SERIES DEVICES AT MWC

2013.02.25 19:06:31

[By NBC-1TV H. J Yook]LG Electronics (LG) will unveil a smartphone lineup at Mobile World Congress (MWC) in Barcelona, Spain that focuses on a four-tier strategy. The four strategic Optimus series devices - G, Vu:, F and LII - all feature LG’s next generation core technologies. These new models combine outstanding hardware, world-class high definition displays and a user-centric user experience (UX) with each series emphasizing a different facet of the company’s smartphone expertise.

With an initial target to sell 10 million smartphone each quarter and double sales of LTE devices in 2013, this is LG’s most ambitious smartphone strategy to date. Flagship models from the G and Vu: series will target the premium segment while the F and L series will be positioned as more mass audience smartphones for 4G LTE and the 3G markets, respectively.


By H. J Yook hjyook@nbc1tv.com
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