[By NBC-1TV H. J Yook]BCS Global Networks Ltd has launched BCS CloudMedia, an end-to-end digital media solution delivered as a managed service from the cloud. BCS CloudMedia enables customers to optimise the potential of digital signage through the delivery of media-rich digital content, without the need for significant capital expenditure or specialist know-how. The new cloud-based service provides a reliable, scalable and cost-effective technology solution for all sizes of organisation.

BCS CloudMedia is a natural extension of the portfolio of fully managed visual collaboration services offered by BCS Global using its unique, highly resilient worldwide video conferencing exchange and operational support network.

For many organisations, the major obstacle to adoption of digital signage has been the associated investment in hardware and skilled resources to create and manage the content. Now, CloudMedia - backed by BCS Global‘’s team of video collaboration experts, graphic designers and customer support staff - is available as a service from the cloud, eliminating the need for significant upfront costs and providing centralised content delivery and authorisation at international, national, or local levels. With BCS CloudMedia, ‘’Plug and play‘’ screens and players can be easily scaled and remotely managed across any number of customer network locations.

“Digital signage is a powerful and flexible way to communicate and interact directly with your target audience that is fast replacing traditional media such as posters and static displays,” says Clive Sawkins, CEO, BCS Global. “It is particularly valuable in sectors needing to manage compelling and fast-changing messaging and content across multiple locations. From retail to hospitality, banking to healthcare, education to transportation and entertainment to corporate communications, digital signage has an increasingly valuable role to play.”