[By NBC-1TV H. J Yook]The launch of ArisingLand.com in June 2013 marks a breakthrough for property developers, agents and brokers, institutional and professional investors, asset managers, individual landlords and real estate funds with projects in the emerging markets interested in expanding their existing investor base. The marketing channel is the first and only internet-based property portal focused solely on emerging real estate markets aimed at high net worth individuals in China and Asia.

“Our mission is to showcase investment properties in rising markets to buyers looking for property outside their home countries for investment or lifestyle purposes,” said Clara Yeung, a founding partner of ArisingLand.com. Their main target audiences are the Asian and Chinese as they are the fastest growing category globally, as affirmed by the U.S. National Association of Realtors which revealed that in 2012, property valued at more than USD7 billion in the United States had been purchased by the Chinese.

“We are a sole property media platform and are not associated with any brokerage or agency,” assured Yeung. One of the brand's leveraging strategies is to provide plenty of market information on the website including investment guides, property news and market analysis. “The Chinese are very smart. They will do their own research to ascertain if a particular market or project is worth investing in. By feeding them sufficient market information, they will realise that many emerging markets outperform mature markets in term of asset appreciation or rent yields and are still safe havens, offering similar security levels as mature markets,” said Yeung. She added, “We will set up our own in-house research team very soon.”