[By NBC-1TV H. J Yook]Trends, technologies and visions will be brought to life at the dmexco. In line with this year's motto “Turning Visions into Reality” the dmexco 2013 is introducing its worldwide unique “World of Experience” concept. This totally innovative world of experience will offer trend-setters from the digital business the best conditions for vividly demonstrating their solutions, technologies and products live in experienceable formats, enabling them to portray new potentials in the digital industry sector in a concrete manner. The dmexco World of Experience -- the new stage of the digital future!

In order to be successful today companies have to be able to demonstrate their digital visions and the concrete usages thereof to both the advertising industry and the consumers in a clear and convincing manner. In the innovative dmexco World of Experience the dmexco partners can impressively show how digital solutions, applications, technologies and visions are already influencing the real business today -- and that they really provide tangible added value. The aim is to make the digitality experienceable and graphically presentable for the observer using different devices, media and products. Thus, the World of Experience supports the clear goal of the dmexco to significantly and sustainably secure the commercial success of all of the digital business stakeholders.

So-called Experience Labs and Show Rooms with individual representation formats, which enable digital visions to be demonstrated in tangible form, make up the core of the dmexco “World of Experience.” New customers, but also existing exhibitors, will be given the opportunity here and in the scope of the dmexco Conference to impressively demonstrate their future-oriented digital solutions, applications and technologies. “Totally in line with this year‘s motto ’Turning Visions into Reality' the new dmexco World of Experience offers an ideal platform where the latest innovations and their concrete usage can be experienced close up -- now it is down to the global digital industry to take advantage of this opportunity. The concept of the World of Experience will positively influence the further development of the dmexco in terms of its content and structure and in turn also the digital business itself,” stated Christian Muche and Frank Schneider, dmexco Board of Directors.