[By NBC-1TV H. J Yook]In addition to the global search engine giants Google, Yahoo, Bing and Yandex, the Chinese number one, Baidu, has now also confirmed its first participation at the dmexco 2013. Further highlights from the provisional list of exhibitors after the official registration deadline cover all areas of the international digital industry -- from leading marketers and networks, to top providers from the E-Commerce sector, through to large technology specialists and media companies.

“Including Baidu from China, the top five of the world's largest search engines will all be represented as exhibitors at the dmexco 2013. Together they reach up to 2 billion internet users -- each month! For companies from the international digital industry this signifies the bundling of an enormous business potential in one location, that only the dmexco can offer you in this form,” stated Frank Schneider, Director Marketing, Sales & Operations dmexco. A closer glance at the provisional exhibitor list beyond the participants from the search engine sector reveals how worthwhile visiting the dmexco 2013 is going to be. From Europe to Russia, India and China, through to the USA and Canada: All of the big names of the global digital business have already secured their space at the Expo 2013. From the sector of huge networks, famous flagships such as Facebook and MySpace are represented in Cologne together with all relevant E-Commerce giants, i.e. eBay, Amazon and Rakuten. Worldwide renowned technology specialists like Pubmatic, OpenX, MediaMath and AppNexus are also on board as well as major media companies including Axel Springer, Gruner+Jahr and Spiegel, through to Holtzbrinck and Burda, leading marketers like United Internet Media, Tomorrow Focus Media, Ströer Digital and Interactive Media as well as agencies such as OgilvyOne and LBi.

Further cognitions after the registration deadline: There has been particularly high interest this year from companies from the USA, Israel and India as well as from the European core countries Great Britain, Switzerland and France, which were already able to convince themselves of the advantages of participating at the dmexco in the scope of the exclusive Satellite events. In addition to a further increase in the international nature of the event thanks to top exhibitors from all over the globe, in 2013 we are also observing an increase in the number of companies from the E-Commerce and Dialogue Marketing sectors that have registered to exhibit at the dmexco.