LG G2 INTRODUCES NEW DIRECTION IN SMARTPHONE DESIGN

2013.08.08 20:55:58

[By NBC-1TV H. J Yook]LG Electronics (LG) today unveiled its latest flagship smartphone LG G2, the first smartphone introduced under LG’s new “G” Series for premium devices, exemplifying LG’s aim to bring forth more customer-centric innovations.

Nearly 700 guests from over 30 countries converged at the renowned Frederick P. Rose Hall, Home of Jazz at Lincoln Center in New York for the global introduction of the device. Based on LG’s research of consumer lifestyles and behaviors, the smartphone offers users more real-life benefits such as ergonomic design, practical functions and an intuitive user experience.

“Our definition of innovation today is technology that truly resonates with consumers,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company, who welcomed the guests to the event. “We have always listened to and learned from consumers in pursuit of innovation. We took these insights to new heights in developing LG G2, the most exciting and ambitious mobile phone in our company’s history.”


By H. J Yook hjyook@nbc1tv.com
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