[By NBC-1TV H. J Yook]iPerceptions, Inc. the inventor of Active Research™, the evolution of Customer Experience Management and Digital Analytics, today announced the release of the iPerceptions Purchase Optimization and Conversion Solution. This is the first digital research solution that links behavioral data with attitudinal data from real customers to identify purchase barriers and process drivers that can be optimized to significantly improve online conversions and reduce cart abandonment.

“E-commerce sites today rely too heavily on behavioural data for answers behind cart abandonment,” said Duff Anderson, VP of Active Research at iPerceptions. “Although behavioral data is useful to understand actions, it doesn't explain customer intentions, frustrations or unmet needs. Insight into why visitors act the way they do is imperative to pinpoint root causes of site and cart abandonment. With our new Purchase Optimization and Conversion Solution, marketers can base business decisions on real customer feedback in real situations for solid decision making.”

“Increasing conversion is an essential part of our business model,” said Eric Brassard, CEO, Woozworld. “A solution designed to help us evaluate the conversion sign-up process is highly valuable to our business.”