[By NBC-1TV H. J Yook]LG Electronics (LG) is showcasing its new range of 12kg big capacity washing machines and its new Eco-Hybrid washer-dryers and dryers at IFA 2013. With the biggest capacity in its category, the washing machines boast LG’s proprietary 6 Motion Direct Drive and TrueSteam™ technologies, ensuring powerful and hygienic washing performance. LG’s 12kg big capacity washing machines are 40 percent more energy efficient than other LG A+++ washing machines. More-over, LG’s new washer-dryers equipped with innovative Eco-Hybrid technology offer a new Air-drying system in addition to normal drying modes. Each finely tuned setting has been optimized to achieve significant energy efficiency with water or time saving.

“LG’s highly acclaimed washing machines provide both strong and delicate performance for greater consumer benefits,” said Seong-jin Jo, president and CEO of the LG Electronics Home Appliance Company. “They can wash larger loads while using less energy and water, which is what consumers have been asking for. What’s more, our new Eco-Hybrid washer-dryers allow homeowners to better manage electricity and water consumption for lower utility bills and less environmental impact. There are absolutely no compromises.”

LG’s advanced 6 Motion Direct Drive motor uses a combination of six different motions to deliver customized washes for various types of clothes with fewer wrinkles and less damage. In addition, thanks to the Inverter Direct Drive motor, LG washers perform quietly and reliably. LG backs the durability and reliability of its Inverter Direct Drive motor with a 10-year warranty while VDE , Germany’s scientific and technical association, evaluated and certified that the Inverter Direct Drive had a lifespan of 22 years.

LG’s front-load washing machine also incorporates the unique TrueSteam™ technology, which includes the Steam Refresh function. Instead of water, steam is used to remove wrinkles and odors from clothes in just 20 minutes, leaving deep clean results. Moreover, LG’s TrueSteam™ technology helps to remove allergens, mites and even residual detergent, all of which have been linked to respiratory and skin allergies. In recognition of these features, LG’s steam washer has been certified by the British Allergy Foundation.