[By NBC-1TV H. J Yook]Ooyala, the leading innovator in premium video publishing, analytics and monetization today released the results of a survey that revealed many of its customers were able to increase views and revenue using Ooyala video technology. Two thirds of surveyed customers, when asked about video views, responded that they saw views increase 30-40 percent or more with Ooyala. In addition, customers responding to a question about revenue generation revealed revenue increases from 10 percent to as high as 50 percent.

The survey, validated by TechValidate, a third-party research organization, included more than 50 Ooyala customers ranging from large media and entertainment companies to leading brands.

“This survey proves that data can drive dollars and measuring performance using streaming video analytics is more important than ever,” said Jay Fulcher, president and CEO of Ooyala. “We're pleased to see this tremendous validation from our customers who are realizing the benefits of partnering with Ooyala.”