[By NBC-1TV H. J Yook]Ooyala, a global leader in video streaming, analytics and monetisation, today announced it is powering online video services for satellite TV channel provider CSC Media for its online Tinypop, PopGirl, KixTV and Popfun channels. Ooyala is providing CSC Media a full suite of online video management, distribution and monetisation technologies including advanced content recommendations and real-time video analytics. The deployment will help drive audience engagement through personalised viewer experiences, maximising CSC Media's revenue from their on-demand catch-up content.

With the increase in children viewing content on the tablets and computers throughout their homes, CSC Media required a solution that would best monetise its content across a variety of screens, and provide insight into the viewing habits of its users. To accomplish this, CSC Media chose Ooyala for its real-time video analytics, its content recommendation solution Ooyala Discovery, and for Backlot, its asset management technology. Combined, these solutions deliver a high level of viewer personalisation as well as key insights into how children are viewing content on PCs, mobiles and increasingly, tablets. These insights enable smart decisions on device-specific programming and monetisation strategies.

Remy Minute, managing director of CSC Media, said, “Partnering with Ooyala has enabled us to build a better audience profile. Our audiences are viewing video on a variety of devices including PCs, mobiles and tablets. It is important for us to understand how they are navigating and consuming this content so we can schedule and provide relevant programmes, and monetise our catch-up content available online. We are regularly investing in our infrastructure to make sure we maximise the potential of our content, which has contributed to our amazing growth over the past few years.”

CSC Media Group was ranked 61st in The Sunday Times Buyout Track 100 league table, which ranks Britain's 100 mid-market private equity-backed companies with the fastest-growing profits (EBITDA) over their latest two years of available accounts. CSC Media Group experienced continuous growth over the last six years and more recently, over the last two years, has seen profit grow by 35% helping them win this accolade.

Neil Berry, vice president, EMEA for Ooyala, said, “No longer can broadcasters and rights holders rely simply on publishing video to the web. Today, understanding viewing habits and usage patterns across all screens is key to maximising digital revenues. With Ooyala, CSC Media is now able to drive audience engagement by personalising the video experience of their users based on much deeper insights, which will help contribute to their ongoing rapid growth.”