[By NBC-1TV H. J Yook]LG Electronics (LG) will mark the expansion of its global lighting business by introducing its newest lighting products at the Light+Building 2014 trade show from March 30 to April 4 at the Frankfurt Fair and Exhibition Centre in Germany. Under the theme of Simply Smart in Lighting, LG will showcase advanced lighting technologies in the areas of Energy Savings & Payback, Connect & Control and Comfort & Well-being.

Making its global debut following its introduction in Korea will be LG’s Smart Lamp, which can be connected directly to a smartphone or tablet via Bluetooth and controlled with a free downloadable Android or iOS app. The Smart Lamp offers nine modes of operation that can be personalized for each individual. In Sleep Mode, for example, the Smart Lamp can be set to gradually dim as the user falls asleep and brighten in the morning when the alarm clock sounds.

Another innovative lighting product being unveiled at Light+Building 2014 is LG’s OLED Table Lamp, the world’s first product of its kind to utilize a curved OLED panel as a light source. Produced exclusively by LG Chem, the OLED panels utilized in the OLED Table Lamp are incredibly thin and flexible and are considered by many to be the next generation in lighting technology. LG OLED Table Lamp can also be controlled remotely with a compatible smartphone or tablet running the LG lighting control app.

Also being showcased for the first time at the Light+Building show is LG’s Color Tunable Flat Light which can alter its color and color temperature via the smartphone and tablet app to create a unique mood for any room. Light has always been known to have an amazing effect on people, both emotionally and biologically. Used effectively, LG’s Color Tunable Flat Light can play a key role in promoting the well-being of individuals and creating a pleasant ambience.

To highlight their advanced capabilities, all three products will be demonstrated in LG’s Smart Home Zone at Light+Building using LG’s HomeChat™ service, first introduced at the Consumer Electronics Show (CES) in January. With HomeChat, customers will be able to communicate with the lights using the popular messaging app LINE, utilizing normal everyday language. Type “I am going out” and HomeChat will ask “Do you want me to turn on security mode?” If the user responds affirmatively, the lights will be randomly cycled on and off to give the appearance of the home being occupied.