[By NBC-1TV H. J Yook]In this era of the “Internet of Everything,” ongoing digitization is advancing into a new dimension that is crucially relevant to all areas of marketing as well as media and consumer communication. The motto of dmexco 2014, “Entering New Dimensions,” refers to the position of dmexco at the center of this development.

Many current developments point to the fact that in the near future, our entire environment will be digital. As a result, companies and decision-makers in the areas of marketing, media, and advertising will have additional, in some cases completely new, possibilities for successfully optimizing the ways they address consumers. They will also be able to utilize new technologies, trends, and intelligent platforms to create ever better marketing solutions. And the advance into these new dimensions is starting here and now: at dmexco 2014. With its motto “Entering New Dimensions,” the most premier global digital marketing event will bring together all of the current and future trends and directly enable decision-makers in the international brand and marketing sector to take the next important step in this development.

Christian Muche, dmexco Director Business Development, Strategy & International, and Frank Schneider, dmexco Director Marketing, Sales & Operations: “At a time when not only our industry but also our daily lives are increasingly undergoing a digital transformation, the marketing and media business and consumer communication urgently need to be reviewed and evaluated by all participants. This development is bringing multifaceted possibilities and dimensions for the digital economy. And this will not be happening in the far future: Digitization is already making it possible to have significantly more differentiated and more efficient advertising strategies today. That‘s why dmexco 2014 is celebrating the sustainable success of the global digital economy with its motto ’Entering New Dimensions'!”