[By NBC-1TV H. J Yook]The Beijing International Import Food Expo 2014 (www.cipfe.com/2014/en) (“CIPFE 2014”) is to be held in the Beijing Exhibition Center on July 4-6, 2014. CIPFE 2014 (www.cipfe.com/2014/en), jointly organised by China Chamber of International Commerce (“CCOIC”) and Zhenwei Exhibition Group (www.zhenweiexpo.com.cn), has attracted nearly 300 international food companies from over 30 countries and regions, including the US, France, Spain, Italy, Germany, Australia, Japan and South Korea, etc., and will achieve an exhibition floor space of around 10 thousand square meters. It is reported that the expo is the only national-level import food exposition held in Beijing, China. The expo's theme is “Share the Global Taste.”

CIPFE 2014 has attracted a number of world renowned enterprises to participate therein. Food companies from the US, France, Italy, Spain, South Korea, Thailand and Colombia will appear at the expo in form of national delegations. This expo platform enables international food enterprises to enter China’s marketplace more efficiently and rapidly, directly landing onto the world’s largest consumer market in a short time. Currently, the exhibition areas like “coffee,” “cheese” and “wine” have attracted a number of world famous enterprises.

CCOIC will integrate resources to build CIPFE into a powerful expo brand across China. The organizers possess over 200 thousand pieces of data of professional visitors, covering numerous international purchasers stationed in China, import & export trading companies, food dealers, food distributors, hypermarkets, high-end clubs and top clubhouses in China. CCOIC and Zhenwei Exhibition Group will organize large-scale visiting and purchasing delegations to the expo. The profound buyers‘ resources highlight the promising prospect of China’s food market.

Data shows that, with the emergence of Chinese affluent groups in large numbers, Chinese consumer habits have shifted from subsistence-focused pattern in the past to a nutrient, healthy, leisure or international style; as a result, China’s import food sector will embrace a stage of ultra-high-speed development. According to some international survey agencies, China‘s customer groups purchasing import food has taken up 24 per cent of the entire customers in the world. It is estimated that by 2018, China will become the world’s largest consumer of import food.