[By NBC-1TV H. J Yook]PayPal has revolutionized the way people across the globe think about and use money. Today, PayPal announced transformational changes to its brand identity, including the unveiling of a new logo. The new look reflects PayPal’s simplicity, convenience and security, redesigned for today’s dynamic, mobile-first world. This is the first time PayPal has updated its identity since 2007.

“Our new brand identity goes far beyond an updated logo,” said David Marcus, PayPal’s president. “We have aligned this with our first global brand campaign. We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. After all, money doesn't make the world go round, people do.”

The brand identity, developed by award-winning design firm fuseproject, brings excitement with simplified forms and fresher colors, while building on the recognition of the current logo and signature double “P” shorthand for PayPal. The new brand expression better represents the growing needs of the mobile, real-world and online businesses that use PayPal and the company’s position as innovator. The look and feel are designed for a world moving from desktop and mobile today, to a future where almost any device can deliver payment.

New devices, from smart watches to connected eyeglasses, will one day let users transfer money from their wrists with one click or with literally the blink of an eye. This redesign creates a cohesive look and feel across the brand, affirming the trust consumers already have in PayPal. And because of its simplicity and flexibility it can be used anywhere, from smartphones to 72” TVs.

“PayPal is an iconic brand with equity well beyond its logo treatment,” said Yves Behar, fuseproject’s founder and CEO. “PayPal is innovative and dynamic, and people interact with it as they do with a consumer-focused brand. The new logo reflects the notion of a pioneer, and will prepare PayPal to lead the industry as the intuitive way to transact on all devices in a non-techy fashion.”