[By NBC-1TV E. H Kim]Peak Games, the fastest‐growing emerging markets games company in the world, has acquired Saudi social games giant Kammelna Games, marking a step forward to further cement the company‘s leadership in two of the world’s largest emerging markets, Turkey and Middle East North Africa (MENA). The Kammelna deal represents a massive opportunity to build upon Peak's culturally relevant games portfolio and become the de facto leader in the MENA region with strong executive leadership, local talent, a new studio and hugely popular games.
“Peak Games is capitalizing on a growing market opportunity in Turkey and MENA, and has been able to successfully exploit its first mover advantage and deliver culturally relevant games, vaulting it to the #4 position on the list of the world‘s largest social games companies,” said Michael Pachter, Managing Director Equity Research of Wedbush Securities. “The company’s strategy is paying off, as the region has one of the highest levels of user engagement and ARPU in the world.”