2024.09.04 (수)

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GM Korea Reports March Sales of 76,823 Vehicles

NBC-1TV World News

[by NBC-1TV E.H. Kim]GM Korea Company announced today that it sold 13,530 vehicles in the domestic market and exported 63,293 vehicles in March. Total sales for the month were 76,823 units, which was an increase of 22 percent from the last month, when GM Korea sold domestically and shipped 62,959 vehicles.

GM Korea’s domestic sales in March registered a dramatic jump of 31.7 percent to 10,277 vehicles from the previous month. This was also an increase of 10.3 percent from 12,265 vehicles sold in March 2011.

“Our outstanding sales performance in March was driven by the growing demand for our high-quality products and the popularity of our customer-oriented aftersales and marketing programs such as Chevy Care and the Love More 1.3.5.7 Festival that began in March,” said Ankush Arora, GM Korea Vice President of Vehicle Sales, Service and Marketing.

The Love More 1.3.5.7 Festival in celebration of the first anniversary of Chevrolet contributed to the positive demand for all Chevrolet products last month, especially the Spark mini-car (6,422 vehicles), Cruze compact sedan (1,955 vehicles) and Orlando ALV (1,596 vehicles).

“We expect domestic demand to maintain its rapid pace of growth through competitive models from Spark mini-car to Alpheon luxury sedan,” said Arora. “We are launching the ‘Alpheon Care’ customer service campaign today to contribute to the growing popularity of the Alpheon world-class luxury sedan.”

He added, “GM Korea will also continue the Love More 1.3.5.7 Festival in April as part of our aggressive marketing and customer-oriented campaign to maintain our growth throughout 2012.”



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