2024.09.04 (수)

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Citicard to Join hands with Auction and The Class Hyosung in ‘Mercedes-Benz’ Online Marketing

NBC-TV World News

[By NBC-1TV S. H Jung]Citibank Korea (CEO, YK Ha, www.citibank.co.kr) signed business alliance with The Class Hyosung(CEO, JC Park) an official dealer of Mercedes-Benz and Auction (www.auction.co.kr), a leading online marketplace in Korea, and announced that it will launch a joint online marketing event for ‘Mercedes-Benz’, which is unprecedented for local online malls, starting from April 9th, 2012.

In this event, Citibank offers in partnership with Auction in total of four models of Mercedes-Benz, and they are C200 CGI BlueEFFICIENCY Avantgarde’, ‘C220 CDI BlueEFFICIENCY’, ‘E300 Elegance’, and ‘GLK220 CDI 4MATIC BlueEFFICIENCY’. For a Citicard holder (excl. Citi BC, corporate card) who purchases any of these models at Auction, 12-month free EPP for the down payment, a lifetime free coupon for engine oil & filter and ‘Mercedes-Benz’ Collection Package will be provided.

The amount of down payment for the purchase, which ranges from KRW3MM to KRW25MM depending on a model, can be set by a buyer up to 40% of the car price, and must be paid with Citicard. For this joint marketing event, the bank will offer prompt issuance of card, 12-month EPP and credit line increase via ‘Citicard Platinum Call Center (1566-1001)’ for Mercedes-Benz customers.

SJ Yu, vice president of Operations of Auction said ‘I am delighted that we offer our customers Mercedes-Benz, a world-class luxury sedan, at our site.’ He went on to say ‘By having low-price second-hand products to luxury goods, I believe we will meet the ever-diverse spectrum of our online shoppers’ needs.’

JC Park, CEO of The Class Hyosung, said ‘I am pleased that we, in partnership with Citicard and Auction, offer Mercedes-Benz to online shoppers. We expect substantial boost in sales through marketing synergy from diverse wonderful offerings.’

Iqbal Singh, Card Business Group Head of Citibank Korea, said, “We have reduced the burden for the consumers buying an imported car by offering them free EPP for the down payment which is up to 40% of the car price.” He added, “We are planning to provide diverse offerings via ‘Citicard Platinum Call Center’ to best serve the needs of our customers when purchasing a car. We expect that this alliance will help to further encourage the use of Citicard.”



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