2024.07.14 (일)

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Ssangyong Motor unveils Chairman W Summit at Seoul Motor Show

[By NBC-1TV H. J Yook]Ssangyong Motor (CEO Lee Yoo-il; www.smotor.com), part of the USD15.9 billion Mahindra Group, officially unveiled the Chairman W Summit, an enhanced version of its flagship sedan the Chairman W, during the Press Day event at the Seoul Motor Show 2013 held in KINTEX on March 28. It also revealed the LIV-1, a large-sized SUV concept car, showcasing the present and future of the premium line-up of Ssangyong Motor.

In line with the theme, “Feel my heartbeat,” the Ssangyong Motor Pavilion, built on a 2,000 square meter site, was decorated to express its strong will and tenacious vitality for the future, by symbolizing the heartbeat with lines, circles and “S,” the first letter of the company’s name. A total of 19 cars, including the Chairman W Summit and the concept cars LIV-1 and SIV-1, are showcased.

The Chairman W Summit is based on Ssangyong Motor’s flagship model, the Chairman W limousine (the sedan-based BOW Edition was also unveiled). It boasts of a high-quality interior that lives up to its name- “Summit” offering world-class convenience, while providing an optimum mobile office and resting space for VVIPs.

The Chairman W Summit offers upgraded two-man seats in the second row for VVIPs in order to provide greater comfort and independence. It is also equipped with ▲a motor-operated extended three-stage leg rest, ▲a foot rest, head rest and pillows, which will provide the comfort normally reserved for a first-class flight seat. (▲available only for the Summit).

In particular, the world-class leather seats made by Scotland’s Bridge of Weir (BOW), which feature in the Chairman W Summit - a first for a Korean vehicle - come with a leather quality assurance tag attached. This enhances the overall luxurious image of the car. The leather seats by BOW, which is famous for having the smallest carbon footprint in the manufacture of their products, has been the choice of many airplanes, yachts and luxury car makers for its eco-friendliness, comfort and tactile feel.

The two-row console provides a pop-up smart-device compartment and the world’s first wireless charging pad, allowing passengers to use their mobile devices without worrying about recharging. In addition, there is a two-stage private compartment where books or documents can be easily stored. A stylish and practical space for air fresheners and hidden cup holders are also available.

Visibility for people in the VVIP seats is improved by enabling the front passenger seat to be folded around 40 degrees forward. ▲The Summit emblems made by using the diamond-cutting technique are attached both inside and outside, giving the car a touch of class. (▲ only available for the Summit).

The new Chairman W Summit comes in two colors. One is Black for a dignified image, and the other is White, which emphasizes cleanliness and elegance.

Ssangyong Motor also unveiled the LIV-1 (Limitless Interface Vehicle), a large-sized premium SUV concept vehicle, at the Seoul Motor Show 2013. The LIV-1 shows off the authentic beauty of an SUV based on “Dignified Motion,” whose appeal comes from its design philosophy “Nature-born 3Motion” based on the grandeur of nature.

LIV-1 is built on a highly durable frame body and is equipped with an interface that allows for active communication. Through its robust aesthetics, it also offers a strong “SUV look” thanks to its dynamic and sensual styling.

In particular, just as the name suggests the LIV-1 offers “limitless potential” and “limitless joy” by allowing customers to configure an optimal interface tailored to meet their own tastes and maximizes their joy while driving the “car of the future.”



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