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21st Indonesia International Motor Show (IIMS) to Promote ‘Smart’ Strategies, Optimize Visitor Experience

[By NBC-1TV H. J Yook]Gaikindo(The Association of Indonesia Automotive Industry) is busy firming preparations for the Indonesia International Motor Show (IIMS) 2013, to be held for 11 days from 19 - 29 September, with a theme of “Smart Vehicle Mobility”. Collaborating with organizer Dyandra Promosindo, the Committee is engaged in carrying out a number of improvements for a better and more dynamic exhibition this year.

“IIMS is the benchmark for the country's automotive industry. Therefore, Gaikindo hopes the exhibition can be organized to show the world how advanced our automotive industry is,” said Sudirman MR, Chairman of Gaikindo during the first IIMS press conference (25/04) in Jakarta.

“The opening of several sole agents‘ (APM) new plants, such as Nissan, Honda, and Daihatsu, also serves as a positive indicator in the development of the industry in Indonesia. We hope these positive events will be reflected in this year’s IIMS,” said Sudirman.

Enthusiasm for IIMS 2013 has intensified through the public's positive response to the affordable and environmentally friendly vehicles program, or the Low Cost and Green Car (LCGC) program, being featured under the theme “Smart Vehicle Mobility” this year.

The thirst to bring a more impressive IIMS 2013 gains full support from the APMs who are participating. A total of 37 APMs will join the exhibition, consisting of 28 brands of passenger cars including Audi, BMW, Chevrolet, Chrysler, Dodge, Daihatsu, Datsun, Ford, Honda, Hyundai, Jaguar, Jeep, KIA, Landrover, Mazda, Mercedes-Benz, Mini, Mitsubishi Motors, Nissan, Peugeot, Proton, Renault, Smart, Subaru, Suzuki, Tata Motors, Toyota, and VW. 9 commercial vehicle brands will join this year's IIMS, including Dyna, FAW, Foton, Fuso, Hino, Isuzu, MAN Trucks, Tata Motors, and UD Trucks.

“Support for organizing the IIMS is not only coming from APM companies who are members of Gaikindo, but from support industries as well,” said Johnny Darmawan, Chairman of the Committee of IIMS 2013, encouraging the Committee to accommodate demand by increasing the width of the semi-permanent area, for example.

This year‘s IIMS will maximize the use of the exhibition area by occupying 75% of JIExpo land, equal to 75,101 square meters, more than 10,000 of which will be used for a semi-permanent area, bringing an addition of two areas. In total, there will be 5 semi-permanent halls for the support industries in this year’s exhibition.



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