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LG SHOWCASES LARGE-CAPACITY OVENS WITH INNOVATIVE, ADVANCED ENAMEL COATING AT CES 2013

[By NBC-1TV H. J Yook]LG Electronics (LG) is showcasing its exceptional range of large capacity ovens featuring the Aqua Clean Enamel (ACE) coating at the 2013 Consumer Electronics Show (CES) in Las Vegas. This innovative new coating represents a breakthrough in oven technology, enabling the user to enjoy the benefit of fast Easy Cleaning and automatic Self Cleaning. With Easy Cleaning, the user simply sprays water inside the oven, and then warms it up to get rid of any food residue, while the Self Cleaning function uses extremely high heat to remove traces of grime. Where most manufacturers offer only one of these convenient cleaning features, LG’s new ACE coating provides the user with both; ensuring a thoroughly clean oven with the minimum of fuss.

“We are extremely proud to be showcasing our ovens with advanced ACE coating at CES 2013,” said Seong-jin Jo, President and CEO of the LG Electronics Home Appliance Company. “While some ovens with internal coating have an easy cleaning function, they are unable to cope with the heat required for effective self cleaning. By offering both Easy Cleaning and Self Cleaning functions in our latest ovens, we are adding another layer of smart convenience to consumers’ lives.”

LG’s new ACE coating ensures that even stubborn food residue is sent packing. Unlike regular interior oven coatings, ACE features a unique composition of enamel properties. Water penetrates in between the special ACE coating surface and food residue, helping to separate baked-on food from the oven’s walls. This means the oven can be thoroughly cleaned with nothing more than water and moderate heat, eliminating the need for harsh chemical cleaning agents.

With LG’s new Easy Cleaning and Self Cleaning features, consumers have the freedom to choose between speedy manual cleaning and a fully automated process. The new coating technology also helps to significantly reduce the time needed to clean LG’s new ovens. The entire process takes a mere 20 minutes, including heating the oven to the required temperature and the cool-down period.



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